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26 July 2017

Unident Becomes a Partner of a Federal Anti-Smoking Project

#QuittingNow is a project invented by businessman and football player Denis Timakov, who once quit smoking as a bet with his coach. In his experience, knowing how difficult it is to stay away from cigarettes, Timakov developed an all-Russian game that any smoker can take part in.

“ Another's example of defeating the habit, an inspirational story, one's own desire to be an equal among successful healthy people — these are things that can encourage a person to throw the cigarette away…”

To do this, you need to download the application and pay the amount that an average person spends on cigarettes per month. Then each participant should last a month without cigarettes and go through three stages of the project. During the entire trial, sudden medical checks are given to the participants. Those who will come to the end are entitled to the gifts from the chain of Unident clinics: a 50 % discount on integrated occupational preventive oral hygiene and a coupon of 2,000 rubles for the services of the Ds clinic cosmetology chain. Among the prizes are other procedures related to health care.

The chain of dental clinics “Unident” willingly joined the initiative #QuittingNow for several reasons. First, the problem of smoking in Russia really is very acute, and it is not in a position to solve simple social advertising. According to official statistics for 2016, 31 % of the country's population (and this is almost 47 million people) smokes, and 17 % smoke one pack a day or more. Secondly, #QuittingNow is a truly effective way to quit smoking for many people, based on motivation in the form of well-being, economy, excitement and a sense of community. Third, the “Unident” chain is directly connected with medicine and is glad to be able to contribute to the strengthening of the health of Russians.

“An example of the fight against smoking provided by others, an inspirational story, a desire to be equal to successful healthy people — that's what can cause a person to throw a cigarette away far more than any special plaster,” said the president of the Unident Stomatology chain of clinics Igor Gavasheli. — “I started smoking at the age of 17 and could only quit after many years. It took a lot of effort not to start again, only serious motivation helped. Project #QuittingNow it is precisely this that is directed — it unites people who have decided to change their lives for the better and help others in this”, — noted Igor Gavasheli.

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