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2 June 2017

R.O.C.S. ® brand №1 in chemists’

 

The “National pharmaceutical rating”, defining the best products in the Russian market, was presented in Moscow for the first time. R.O.C.S.® production was recognized as the leader in the category of “Toothpaste brand”.

The “National pharmaceutical rating”, with 10 categories covered the whole Russian sector in this area: more than 1300 domestic and foreign manufacturers, 5830 brands. The leaders among companies and products are defined by the market itself, which reflects the needs and the choice of patients and doctors, those who the whole pharmaceutical industry is working for.

The rating is based on syndicated studies of the leading Russian marketing agency DSM Group. The first nominees were awarded on the basis of the outcomes of the work of companies for 2016.

The research project is aimed at marking the best ones in the industry and finding out which companies achieved significant results while providing the country with medicinal products of high quality. As the event showed, this information is interesting not only for professional pharmaceutical and medical community, but also for a general audience of customers. The awarding ceremony for the nominees of the “National pharmaceutical rating” was held for the first time, but this event is expected to become annual.

 

 

“Toothpaste brand” category

Brand rating according to natural and monetary sales volumes, 2016


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