Jurgen-Richard Fleer: Innovation is our tradition
Text: Olga Dmitrieva
J. Morita Europe’s
Founded by Junichi Morita in Kyoto, Japan, in
1916, dental specialists Morita will be celebrating its 100th company
anniversary this year. Back then, as now, the traditional business saw itself
bound to meet the obligation of supplying products and solutions
Mr. Fleer, Morita is celebrating its 100th anniversary in 2016. To what extent is such a remarkable anniversary a reason for increasing awareness of the company’s history and related values?
— These topics are not only present in a jubilee year in a company rich in tradition such as Morita. In fact, the history of Morita is closely linked to clear values and demands that have a permanent influence on everything we do. Particularly in this day and age, which is influenced by major economic and technological upheavals, these values play a significant role by providing orientation for partners and customers.
After all, what had already been formulated by the company founder Junichi Morita 100 years ago still applies today: Our mission is to create the highest standard of precision, product quality and real added value for practitioners and their patients. We have been focusing firmly on this quality concept ever since and will continue to do so in the future because this – together with our drive for innovation – is an elementary part of our tradition.
— These values have resulted in products and solutions that have already proven a success, in some cases for decades, in dental practices all over the world. What are you particularly proud of?
The company founder Mr. Junichi Morita
— There were a number of revolutionary milestones in the
course of our 100 year company history. Of particular importance for us are
those innovations which today still occupy a permanent place
— Morita’s portfolio goes far beyond just treatment units. What other areas also benefit from your tradition and innovation?
— Well, as an example, there is the area of diagnostics – or
more specifically imaging. In the 60’s of the last century, Morita was able to
introduce a real pioneer in this respect
Morita dental treatment unit, 1927
We also combine tradition with innovation in the sector of endodontics: In 1991, the “Root ZX” apex locator set a major milestone in the history of endodontics. This is the first device worldwide with impedance measurement which is not influenced by fluids. Morita has registered a patent for this innovation.
The Root ZX has had a significant influence on the endodontics sector and has resulted in easier and safer handling for the user. This was followed in 2002 by the “DentaPort ZX” which not only measures the root canal but also has an integrated motor to enable preparation, and later on by our DentaPort ZX Set OTR with its optimum torque reverse function which combines the advantages of rotating and reciprocal cyclic technology. This function offers the practitioner the greatest possible safety and enables precision and easy application.
— On this occasion of the company anniversary, join us in taking a look into the future: Where do you see Morita in the next 100 years?
— We already place a great deal of value today in supporting
the changes in dentistry
The first model of the Spaceline series
Not only do we supply real added value, we also supply a
standard of quality that in many cases is unfortunately no longer possible in
And last but not least, we aim to provide the dental profession with high quality solutions for effective and sustained performance which is focused primarily on a successful therapy and patient satisfaction. Only in this way can we create a trustworthy basis for a successful cooperation. Or to put it into other words: In accordance with our motto “Thinking ahead. Focused on life” we have already got our sights today on those innovations which will improve the quality of life of practitioners and patients tomorrow.
The Morita Group is one of the leading
manufacturers of technical medical products. The traditional Japanese
company has sales companies in Europe, USA, Brazil, Australia and Africa
and offers a wide range of products. As a leader in xray diagnostics
and endodontics, the company’s product portfolio offers highperformance
imaging systems up to cone beam CTs, handling units, laser, turbines, straight
With outstanding quality standards and continuing research, Morita’s worldwide staff of 2,400 employees is oriented towards the needs of users and doctors. In this way, the spirit lives of Junichi Morita who founded the company in 1916. Morita has now been in family hands for three generations and is currently under the management of Haruo Morita.
Dental simulation workstations, 1983
Dentistry center of Dr. D. R. Beach, the founder of the eponymous method, in Japan
Morita factory building in Kyoto, 1943