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24 December 2018

In 2018, R.O.C.S., the Russian toothpaste brand, once again became the leader of the pharmaceutical market

On 18 December, the Moscow Leningrad Club hosted the ceremony of awarding the winners of the annual National Pharmaceutical Rating in 12 nominations, which included more than 1,300 manufacturers and more than 5,800 brands.
The large-scale NPR award is based on the sales figures of the entire Russian pharmaceutical market. In addition to the best representatives of those providing the country with high-quality medicines, the rating also noted leaders in the production of toothpaste and cosmeceuticals. The award for “Toothpaste Brand” was won by the Russian brand R.O.C.S., for which it is yet another win for several years in a row. 

“Each year, waiting for the results of the rating is accompanied by pleasant excitement for us, because they reflect the current state of the pharmaceutical market in Russia. We are proud that it is the Russian toothpaste brand that still maintains its positions in the industry for several years in a row,” said Svetlana Matelo, head of DRC Group of Companies (R.O.C.S. brand).

270 guests came to congratulate the winners of NPR-2018, among which are top-management of the Russian and foreign pharmaceutical companies, distributors, heads of pharmacy chains, representatives of government agencies, leading federal and industry media and stars of the Russian show business. 

The national pharmaceutical rating is organized in order to sum up the performance of the pharmaceutical industry for the year and determine the leaders in terms of sales in Russia. The rating is organized by the Russian marketing agency DSM Group.


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