R.O.C.S. ® PRO KIDS Electro is a toothpaste made specifically for use with advanced electric toothbrushes, which are gaining ground all over the world. R.O.C.S. ® PRO KIDS Electro contains a mineral complex, which is a source of calcium, phosphor, and magnesium (all three being structural elements of tooth enamel), and 12% xylitol.
In terms of hit exhibitions that attract visitors from many countries — including Russia — in the fall of 2018 Vienna was the undisputed leader among the European capitals. Next to the posters announcing Monet and Bruegel, a bizarre giraffe on a blue background stood out in stark contrast, staring at passers-by with almost human eyes.
With the support of Unident, the 47th meeting of Moscow Dental Discussion Club was held, and we congratulate all its participants! We thank the specialists for their unique lectures, it was a great educational day!
If in 2005, marketers were asked if it was worth launching a brand with such a concept as R.O.C.S., they would have answered: crazy idea, people won’t understand. High-tech formulas, expensive production – why all this when there are proven business schemes? Svetlana Matelo, Head of DRC group of companies, speaks of how to achieve success by breaking patterns.